
Curlcare simplified, confidence amplified.
Your product guide
Welcome to your go-to education page for hair stylists specialising in curly hair.
Join us for our video series on mastering curly hair care with Bouclème! Whether you're a seasoned hairstylist or just starting out, our guide will help you unlock the full potential of curly hair with Bouclème's plant-based products designed for wavy, curly, and coily hair.
We'll explore each product, highlighting key ingredients and benefits, and demonstrate the best ways to use them to create customised routines tailored to your client’s curls.
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Bouclème product training: get to know the range
Our Account & Education Manager, Dana talks you through our core range of products from cleansers and conditioners, to stylers and treatments.
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Bouclème brand story with the founder
Bouclème is a Black female-led business. Our independence is the inspiration for the caring ethos that runs through everything we do. Michele, the founder of Bouclème, tells us how it all began....
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Bouclème new products + reformulations training
Our Account & Education Manager, Dana talks you through our new launches for 2024 - Flexible Hold Hairspray and Curl Defence Spray. Plus our reformulated Hydrating Hair Cleanser and Seal + Shield range.
Your curly hair routine simplified
We're taking it back to basics with our Masterclass series. We are breaking down the basics of cleansing, conditioning, styling and refreshing for every curl type. So, if your clients have wavy, curly, or coily hair, we have tailored curl tips from our three fabulous curl experts just for you. Our experts will guide you through easy-to-follow techniques that celebrate the unique beauty of any type of curl.
Your wavy hair routine
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Cleanse
Discover how to shampoo waves and loose curls with our sulfate-free shampoos and essential cleansing tips.
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Condition
Achieve ultimate hydration and frizz control by discovering how water and application techniques can elevate your conditioning and wave definition in this video.
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Style
Having trouble styling your natural waves and curls? Discover the key differences between foam and gel, plus top styling tips.
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Refresh
Is your wavy hair frizzy or losing definition between wash days, but you’re not ready to wash it yet? Refreshing can help.
Your curly hair routine
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Cleanse
Explore how to properly cleanse curly hair and understand the differences between shampooing and co-washing using our Hydrating Hair Cleanser and Curl Cleanser.
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Condition
If you’re struggling with dry and frizz prone curls, this video will teach you how to use our conditioner to achieve plumped and hydrated locks.
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Style
Looking for curly hair styling tips? We break down the differences between curl cream, foam, and gel to help you find your perfect routine.
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Refresh
Discover how to replenish your curls with moisture between wash days using Curl Cream, Curl Defining Gel, and Super Hold Styler
Your coily hair routine
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Cleanse
Learn the basics of cleansing coily hair as we explore the differences between shampoo and co-washing.
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Condition
This video highlights the importance of hydrating coils with our Intensive Moisture Treatment, used as a deep conditioning mask or leave-in treatment.
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Style
Learn new styling techniques for coily hair with Curl Cream and Revive 5 Hair Oil, focusing on moisture and elongation.
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Refresh
Natural hair might get drier between wash days, so let’s discover how you can refresh and rehydrate your coils.